A powerful moment unfolded at the Variety Business Managers Breakfast, where the spotlight shone on Phil Sarna, a true visionary in the world of entertainment management. The impact of his work is undeniable, yet it's a story that deserves to be told and celebrated.
Benny Blanco, a renowned music producer and songwriter, shared a heartfelt reflection on his journey with Phil Sarna. Before their fateful meeting, Blanco had never ventured into investments, but that all changed when he met Sarna, the founder and senior managing director of PS Business Management. With just $26,000 in his bank account, Blanco sought Sarna's guidance, and the rest, as they say, is history.
At the event, Sarna was bestowed with the prestigious Business Manager of the Year award, a testament to his exceptional work and the trust placed in him by some of the biggest names in the industry. Among his esteemed clients are Blanco himself, Billie Eilish, Lizzo, and many more across music, film, television, sports, and fashion.
In his acceptance speech, Sarna expressed gratitude to his family, clients, and partners, acknowledging the unique challenges and rewards of their shared journey. He highlighted the diverse range of tasks he undertakes as a manager, from guiding creatives in starting their businesses to supporting their personal well-being, including assisting with rehab.
But here's where it gets controversial... Sarna's journey wasn't a traditional one. With no formal business school education or accounting background, he navigated the complex world of entertainment management with grace and success. It's a reminder that sometimes, unconventional paths lead to extraordinary outcomes.
And this is the part most people miss... The event also featured Courtney B. Vance, an actor and president of the SAG-AFTRA Foundation. Vance emphasized the foundation's commitment to supporting actors and creators, a mission closely aligned with the work of business managers. He presented a new PSA video, a witty collaboration with the cast of Apple TV's "The Studio," showcasing the foundation's services with a special appearance by Bryan Cranston.
Variety's co-editor-in-chief, Cynthia Littleton, hosted a keynote conversation with Peter Kujawski, chairman of Focus Features. They delved into the distributor's releases, including "Bugonia," "Hamnet," and "Song Sung Blue," exploring the delicate balance between creative vision and financial sustainability. Kujawski's perspective offered a nuanced understanding of the industry, acknowledging the importance of telling powerful stories, even if they challenge traditional business models.
In a powerful moment, Blanco expressed his gratitude to the business managers in the room, acknowledging the crucial role they play in artists' lives. His words resonated deeply: "On behalf of every artist who asked all you guys the stupidest questions in the world, thank you for making us not lose all of our money."
So, what do you think? Is the unconventional path to success a viable option? And how crucial is the role of business managers in the entertainment industry? We'd love to hear your thoughts in the comments!
